Responding to research that shows 79% of smartphone users prefer portrait videos - a trend driven by the upright configuration of 'Stories' on Instagram, Facebook and Snapchat - Samsung staged a spectacular vertical gig by R&B artist Mabel. The multitiered performance space was fabricated by Star Live using three shipping containers to create a 9:16 format.

UP provided the vertical 4.5m wide x 7.5m high portrait Leyard CLM6 LED screen with a custom rigging solution and a disguise GX2 playback package.

Henry Scotland said: “We hadn’t worked with UP before, so were keen to give them a shot at slotting into a fairly ambitious bespoke design. The team worked super hard alongside Star Live to devise a plan which maximised the screen real-estate in each aperture, without compromising the performance space or the impact of the product. Having Coldplay's live Video Director [Ben Farrey] running the server was a bonus. The final look was beyond expectations, we look forward to posing the next challenge.”